Renora Cosmetics – We care for your personal skin and beauty needs.

A BEAUTIFUL, CUSTOM MADE SELECTION OF COSMETICS FOR YOUR INDIVIDUAL SKIN TYPE.

The Client

Renora Cosmetics The Brand is a pioneer in the field of customized skin care cosmetics. The unique and innovative business model of Renora Cosmetics begins with the idea that skin care is atypical and each unique skin type deserves luxury customized skin care products suiting the needs of every customer individually. The cosmetics target a multitude of skin problems and every customer has the opportunity to create a cream with specific ingredients, based on their own particular skin characteristics, in order to arrive at the best cream for them. This all has to happen online though, because the brand doesn’t have physical sales place, it needs a virtual, digital shop front. So, they gave us a call!

The Challenge

Yes, ideas are wonderful, but ideas alone are not enough for the clients. They also need a strong digital presence for their brand with a web design that will help them expand their own product range and keep them engaged and interacting with their customers.

So our mission was: Markets: Russia, Bulgaria, UK, USA and Western Europe

Creating a brand strong, easy to navigate, client specific digital platform for Renova Cosmetics. One where their own customers can easily appreciate and realise the special attention and care for their particular type of skin that Renova’s products will deliver them.

* Brand awareness and recognition to position the brand as revolutionary in the cosmetics market because it can allow customers to create a face or body cream based on their own needs or requirements. Renova cares about the specific needs of everyone by offering them highly personalised cosmetics products.

* Sales platform for online sales and increasing conversion rate The clients could create their own cosmetics products, according to their unique needs and then order it online directly through the site.

* Social Media Strategy Establishing social media strategy, brand awareness and product promotion.

What we have done for Renova

Design Desktop and Mobile development Social Media Strategy and content development

We researched the cosmetic industry of the local market – focusing on the competitors and their customers’ expectations

We created the design and had the vision to provide the best possible user experience and digital journey through every stage from brand awareness to the final sales experience.

Created brand and product awareness.

The Impressive final results

Our achieved goal is a professional, positively brand represented and interactive website that delivers the Renova brand ideals and innovations. At the same time providing the site visitors and potential customers with diagnostic tools that identify their own skin needs thus creating a unique product, fully customised for their type of skin or condition. Developed a communication strategy campaign targeting the most prominent Fashion and Beauty Bloggers in Bulgaria Developed a professional, interactive and completely responsive website Constantly increasing sales UX design Mobile user ease of use Users’ smooth navigation to the final sale Multi-segmented digital design Involvement and Brand trust Social Media Brand Awareness and Identification Social Engagement.

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